The Road to selling your home is Market Exposure. The law of supply and demand tells us that the more buyers we have access to, the more valuable our customer's properties are....and the quicker they will sell!
Simply, More Exposure = More Buyers = Higher Sale Price and Quicker Selling Time.
To motivate a successful sale, you need to employ a systemized approach to marketing your home. There's no ONE single method that will automatically make your home sell immediately.
Below is a checklist of my 25 Step Marketing Plan for getting your home "More Exposure":
- Submit your home listing for exposure to over 4500 active agents in Knoxville via Multiple Listing Service databases.
- Present copies of your home listing to over 50 of our company's active agents who each day work with bona fide buyers.
- Schedule professional exterior and interior photography for marketing purposes.
- Place your home on company monthly tour schedule to be examined by over 50 agents working with motivated buyers.
- Write and place classified and display advertising where appropriate in local and other targeted markets.
- Create custom publicity flyers about your home for personal distribution to over 4,500 active agents in the community.
- Create a custom color flyer of features and lifestyle benefits of your home for use by cooperating agents showing your home.
- Monitor listing and sales activities to maintain a competitive position in the marketplace.
- Maximize showing exposure through professional signage - ALSO specifically designed with proven strategies to motivate buyer calls.
- Enhance convenience of buyer viewing, yet maintaining security for you and your family by placing your home on a lockbox.
- Promote your home through public Open Houses.
- Use our considerable experience and expertise in product selection, staging, and presentation to create momentum.
- Suggest constructive changes to your home to make it more appealing...and a higher-priced sale more likely to interested buyers. Many of my suggestions can capture up to $10 for every $1 invested.
- Send a personalized letter to all residents in your neighborhood promoting the features and lifestyle benefits of your home. Studies have shown many homes sell because neighbors referred friends and aquaintances.
- Feature property as a “Showcase Home” on REALTOR.COM with multiple photos and detailed description.
- Involve the owner to maximize marketing position.
- Update you on all activity regarding your home: agent showings, open house attendance, agent tours, sign inquiries, etc.
- Promote your home through our RELO network: over 650 companies with 5,500 offices and 160,000 associates in the U.S. and over 25 countries around the globe.
- Promote with full description and multiple photos on the following websites:
www.gablesandgates.com www.luxuryrealestate.com www.luxuryprofile.com www.knoxnews.com www.homemarket.com www.leadingre.com www.luxuryhomesofknoxville.com www.realtor.com www.aol.com www.msn.com www.moving.com www.wallstreejournal.com www.netscape.com www.excite.com and more..
- Ensure your home security by tracking all home showing agents and the public using special sign-in sheets.
- Follow-up on all agent showings to answer questions and motivate interested buyers to purchase your home.
- Ensure that any offers from buyers are pre-qualified and capable of closing on the purchase - saving you time and money from unqualified buyers.
- Actively represent YOU in contract negotiations with buyers to help get the highest selling price for your home, and minimize any stress incurred in selling your home.
- Coordinate escrow, financing, and closing activities on your behalf to ensure a smooth, hassle-free closing.
- Personally deliver your proceeds check at the closing of your home.
